You only pay when someone views at least 30 seconds of your ad or they interact with it by clicking and visiting a landing page. No need to worry about paying for bad leads.
Video Advertising
Communicate With Your Customers In An Impactful Visual Format.
YouTube True-View Video Ads
YouTube is no longer a place just for silly cat videos. It’s the next frontier for commercials that used to run on cable networks. More people are cutting the cord on traditional cable and switching to alternative digital solutions like YouTube for their entertainment. That makes YouTube a powerful place to connect with a real audience.
At AdMachines, we understand the power of connecting through YouTube ads. It’s an advertising vehicle we’ve been using for years to bring another layer of effectiveness to our clients’ marketing efforts.
Recently, Google added features to YouTube advertising that make it easier than ever to get in front of your ideal customer.
They’ve recently launched True-View video ads which brings a new level of control over costs and your audience.
Ads can be shown as In-Stream Ads, meaning they play before or during the video. They can also be Discovery Ads which appear in a column beside the video.
No charge if a user skips the ad after 5 seconds or doesn’t click it.
Full transparency into which customers interact with your ad.
Remarketing
We know that YouTube is an extremely effective way to connect with an audience that has already interacted with your site in the past. We’re able to serve ads to customers who are familiar with your brand but may not have taken action. We can help recapture these leads with inexpensive YouTube remarketing campaigns.
In-Market Audiences
Another way we utilize YouTube for our customers is by using in-market audiences to target customers who are already interested in your services or products. Google is able to track the recent searches of users and create an audience where we can direct our YouTube efforts. This is a warm lead who has shown interest in your type of business and is more likely to interact with your ad.
Existing Customers
Finally, we can target your current customers using lists created from an email database. We’re able to use your existing customer databases and have them working on another level for you. This allows us to target specific customers on YouTube as well as traditional digital advertising channels.
If you want to take advantage of True-View ads and connect with cable cutters, request a meeting with us today.
