Remarketing | Home Service Digital Marketing

Protect Your Initial Investment By Launching Remarketing Campaigns Today.

When a potential customer clicks on your ad, you’re charged for the interaction regardless of whether or not they move forward in the buying process with you. Once that person leaves the page you need to have a way to remind them about your business and bring them back into the sales funnel. Remarketing is a great way to get back in front of those customers who have already interacted with your business to keep your brand top of mind as they keep moving through the sales process.

Google Display Remarketing

If you’re running ads for items such as replacement units or any type of home remodeling then a remarketing campaign is an essential piece of that marketing plan. When someone is shopping for bigger purchases, they may not be ready to take the next step right away. They may need to consult a partner or they simply get pulled away during their search

But with Google Display Remarketing, you can get back in front of this potential customer on over two million popular websites. When a customer hits the landing page after clicking an ad, we can tag them with a remarketing code and show them ads as they visit other websites. These ads are not the typical text ads that you see: they’re images.

They're customized for your brand and showcase an offer that will bring customers back into your sales pipeline. When you invest in remarketing, you can increase brand awareness and keep your business at the forefront of potential customer’s minds.

YouTube Remarketing

YouTube isn’t just a place for silly videos anymore. It’s a legitimate entertainment source for millions of users who follow popular content creators and spend their free time on the website. If you have a TV spot or a radio ad, a YouTube remarketing campaign can boost your visibility and give your campaign another dimension.

By using the same remarketing tags as the display ads, we can also serve video ads to customers watching content on YouTube. If you’re running a TV spot, you should have a YouTube remarketing campaign backing it up.

When that user visits your website after seeing the TV commercial, they’ll be tagged by the remarketing code placed on the site. We can show that same customer a video ad either before or during their YouTube video to remind them to take action with your company.

Facebook Remarketing

Facebook remarketing operates similarly to Google Display remarketing. We implement a Facebook Pixel on landing pages and tag the user with a code. When they log into Facebook, ads will begin showing up in their newsfeed. AdMachines likes to employ a two-prong approach in order to make our Facebook remarketing successful.

We begin by creating a direct marketing campaign on Facebook that has an engaging piece of content with an offer. This is served to a wider audience within the targeted service area. Then, we create a remarketing campaign that triggers when someone interacts with the initial ad.

We know these users have an interest in the offer presented, so the remarketing campaign follows this ideal audience and serves an alternate version of the same offer to re-engage them.