Facebook Advertising
Reach Your Customers Where They Spend Their Free-Time: On Social Media.
Our Approach To Facebook Advertising
When you first come on board at AdMachines, we take the time to develop a complete Facebook Advertising strategy based on your goals. If you’ve tried Facebook Advertising in the past and it failed, that’s probably because you did too much too soon without building up a solid foundation. It’s easy to put the cart before the horse with Facebook Ads, especially when you post an offer without paying careful attention to who will be seeing it. At AdMachines, we take the time to carefully consider the target audience and ensure our Facebook campaigns are getting in front of your ideal customer.
Target Existing Customers
- At AdMachines, we can use your existing customer list to put curated content in front of people who already know you.
- This is a great opportunity to generate additional revenue from existing customers who may have used you for one service but are in the market for another.
- These customers already trust your brand and will be willing to do business with you again if the offer is right.
Retargeting Potential Customers
- When someone visits your website and then visits Facebook, we can gather their data using a small snippet of code and serve ads right on their Facebook and Instagram feeds.
- This type of marketing will keep your brand top-of-mind for customers who have visited your site but didn't take the next step to book with you.
Job-Site Targeting
- When you complete a job in a neighborhood that has great ticket values with similarly aged homes, we can go after that zip code specifically with a targeted offer.
- This is a great way to work with the customers who probably need your service and have comparable income to the customer you already served.
- This type of targeting can coincide with direct mailers, door hangers, or print or radio ads that you're already running in a specific area.
In addition to demographics like age and gender, Facebook allows you to target people based on their interests and other characteristics. With Facebook, we can target people who are interested in home improvement, or people who have a home equity line of credit or are new homeowners.
We’ll work with you to create an eye-catching graphic that represents your brand and showcases your offer in the most engaging way. With Facebook Advertising, we’ll be able to expand your advertising audience, increase your customer base and ultimately increase revenue.
