Ad fatigue is what happens when an audience sees your ad so many times that they begin to lose interest and stop engaging. You’ve probably experienced ad fatigue yourself- when you’ve watched a TV commercial too many times or seen the same remarketing ad on every site. Even the best-written ad will suffer from ad fatigue after a while- it’s just what happens when a message has oversaturated the market. But how can you stay ahead of your audience and combat this epidemic? We’ll walk you through the ways you can diagnose and get in front of ad fatigue before it affects your campaign performance.

When it comes to Facebook, once you have a business page set up there is a temptation to just start posting to fill the empty space. But the type of content you post needs to be given serious thought before landing on your timeline. Curating a strong Facebook presence is especially important for local companies because this is a resource where customers may turn when they’re looking for a product or service.

Facebook is one of the most popular social media networks used today. It’s the third most viewed website in the world, only falling behind Google and YouTube in terms of daily visitors (HootSuite). It’s a powerful tool in any company’s arsenal for building brand awareness, sharing content, and interacting with customers in a more personal way. But making the move from solely organic social media usage to paid advertising may seem like a big jump for a local home service company. However, Facebook is a great place to expand your paid advertising efforts and generate high-quality leads. There are some key differences between Facebook and paid search like Google to note before jumping into the market. Primarily, Facebook doesn’t use keyword targeting like Google, so users are more passively looking for service. You can't target a specific service keyword and "bid" like you would on paid search networks. Customers aren't using the site to find service, so your ad needs to be dialed in to the right audience in order to have the best interaction rate. In this article, we’ll discuss some Facebook Advertising campaigns that can jump start your paid social strategy and generate positive ROI for your business.

When people think of social media, their own personal profiles often come to mind first. It’s a place to connect with family and friends by sharing moments of daily life. But for businesses, social media is a powerful tool for brand recognition and maintaining relationships with customers. While there is a paid portion to all social channels, like Facebook Ads for example, some of the most impactful parts of social media don’t require a direct monetary investment at all. 

What are negative keywords?

Most people have heard of keywords when referring to paid advertising. Those are the terms that campaigns are built around which trigger ads in the search engine results. If you’re a plumbing company, you might build multiple campaigns around different services such as water heaters, plumbing repair, and drain cleaning. Each campaign would have keywords that have bids attached to them which trigger ads based on the service. But on the flip side of keywords are another set of terms that one can argue are even more important than the keywords. These are called negative keywords. A negative keyword is a term applied to a campaign that will stop Google from displaying your ad when certain words or phrases are included in the search query. These are incredibly important for blocking bad traffic and ensuring your ads only appear for relevant searches. But if you’re already targeting certain keywords, how do negative keywords impact traffic quality?

Google Local Services is a pay per lead platform that doesn't rely on keywords like paid search ads. Users provide their business category and select the services they'd like to show for, and Google can display their listing in the Local Service Ads pack at the top of the page in their designated service area.

When it comes to paid search advertising, in order to make the most of your investment there needs to be an emphasis on mobile searches. According to Mobile Marketer, 70% of all paid search impressions are coming from mobile devices. When someone has an issue, they can now search right from their phone at the source of the problem. This immediate gratification of being able to search from your device and get the solution all in one place is what makes mobile so powerful for advertisers. If you aren’t optimizing your campaigns for mobile users, then you’re missing out on the lion’s share of all market opportunities. How can you make sure your campaigns are optimized for this mobile traffic? Below are three tips to making sure your ads are ready for mobile searchers.

When you use Google, you're going to be exposed to ads within the search result. These ads will all have common elements like headlines and description lines, but what separates a great ad from those that are just run-of-the-mill? If you want Google to be your best performing advertising channel, you not only need the budget to support campaigns, you also need to invest in writing solid ad copy. If your ad doesn't entice a user to click, then bidding on top page position won't help you. A well written ad will always outperform one that sits at the top of the page but is poorly constructed. AdMachines has developed a formula for writing an ad that will hit all of the key points consumers look for when they come to Google. Because in the end, Google is a solution machine and you want your services to solve a customer's issue. There are 10 pieces to our ad copy formula, but today we're going to highlight the 5 most important elements to include in your ad.

Google Ads offer many opportunities for advertisers to customize their text ads with the use of extensions. Extensions are a feature that allow you to communicate more information about your business like the location, phone number, additional value, or services provided. This information helps consumers learn more about you without taking any space away from your main offer in the headlines or description lines of the ad. Extensions also add to the height of your ad and let you take up more real estate on the search results page which improves response rates. Google Ad Extensions are totally free to use, but their ability to display will depends on your keyword bids and where your ad shows on the page.

The Display Network is a great place to target potential customers who are more passively searching for products or services. You can often get in front of users who have shown interest in your type of services, but have yet to make a purchasing decision. But what if you have multiple products and want to keep re-engaging your current customers? These are people who already fit your ideal customer profile and have shown they want to do business with you. With the Display Network, you can use remarketing lists and Google Customer Match to cross-sell to the same customers.