When you use Google, you're going to be exposed to ads within the search result. These ads will all have common elements like headlines and description lines, but what separates a great ad from those that are just run-of-the-mill? If you want Google to be your best performing advertising channel, you not only need the budget to support campaigns, you also need to invest in writing solid ad copy. If your ad doesn't entice a user to click, then bidding on top page position won't help you. A well written ad will always outperform one that sits at the top of the page but is poorly constructed. AdMachines has developed a formula for writing an ad that will hit all of the key points consumers look for when they come to Google. Because in the end, Google is a solution machine and you want your services to solve a customer's issue. There are 10 pieces to our ad copy formula, but today we're going to highlight the 5 most important elements to include in your ad.

Google Ads offer many opportunities for advertisers to customize their text ads with the use of extensions. Extensions are a feature that allow you to communicate more information about your business like the location, phone number, additional value, or services provided. This information helps consumers learn more about you without taking any space away from your main offer in the headlines or description lines of the ad. Extensions also add to the height of your ad and let you take up more real estate on the search results page which improves response rates. Google Ad Extensions are totally free to use, but their ability to display will depends on your keyword bids and where your ad shows on the page.

The Display Network is a great place to target potential customers who are more passively searching for products or services. You can often get in front of users who have shown interest in your type of services, but have yet to make a purchasing decision. But what if you have multiple products and want to keep re-engaging your current customers? These are people who already fit your ideal customer profile and have shown they want to do business with you. With the Display Network, you can use remarketing lists and Google Customer Match to cross-sell to the same customers. 

When using the display network, there are many opportunities for businesses to get their message out in front of specific audiences. One way we utilize audience targeting for AdMachines clients is to run remarketing ads. A remarketing ad will get you in front of customers who previously interacted with your brand while they browse the web on over 2 million sites. 

Most people are familiar with the Google Search Network- this is where ads appear either above or below organic results in the search engine results page (SERP). These ads look like organic listings and take users to a landing page after they click. It’s the most popular way for businesses to get in front of consumers actively searching for their products and services. The Search Network relies on keywords to trigger ads when someone uses Google. This is probably the option you’re using right now if you’re advertising on Google.

If you’re currently advertising on Google, there’s a good chance you have a pay-per-click management agency that oversees your account and performance. When you enter into a relationship with an agency, there are certain expectations that need to be met in order to have a successful long-term partnership. How can you assess your current marketing relationship and ensure you’re in the best situation for your business? We’ve put together the questions you should be asking yourself at this moment that will reveal if your current provider is operating in a way that benefits you and promotes transparency and trust. 

When it comes to pay-per-click, there’s one clear giant in the advertising space: Google. With their Google Ads platform, they’ve gained a huge market share of advertisers looking to get in front of customers online. But what makes Google’s pay-per-click platform the preferred advertising channel? Let’s dig into the wide appeal of Google both for users and for advertisers. 

Pay-Per-Click advertising, also known as PPC, is an digital advertising solution where advertisers pay for clicks on their online ads. It’s an effective way to accomplish a multitude of marketing goals depending on your business model. They can generate sales leads, promote a newsletter sign up, drive users to opt-in for an email campaign, raise brand awareness- the possibilities are endless as long as you have the right team behind you managing the account. 

Admachines is here to support you during the Coronavirus Covid-19 crisis.  We are actively creating and publishing information, tools and resources you can implement in your business.  This includes templates, campaign ideas and more.  We're here to support our clients and friends and we'll get through this together.