With the ongoing Rat Race that we face every day, we oftentimes forget about the things we’ve been meaning to do. There’s nothing more frustrating than when that check engine light comes on even though you’ve been meaning to get an oil change we still seemed to forget. Sometimes all it takes is that little reminder to get us working on the things we’ve pushed to the side. Educating people on the little things that they can do to prevent a bigger headache later such as the importance of an AC TuneUp is the best way to get your foot in the door and really begin to build that long term relationship.
Although tuneup campaigns can be launched from all platforms, we’ve seen the most volume when using Facebook. This is a social platform that people go on to catch up with friends and get up to date on the latest trends; the last thing they want to see after logging into their online world is a direct ad. In order for this campaign to be successful you have to use the two step process of creating some sort of interest by educating the prospect on what they may need and then converting that interest into a sale.
Using Facebook advertisements that link back to your own articles is an extremely effective way to then draw your audience to your landing page so they’ll essentially see your offers and take that next step in the process.
The Steps of Successful Facebook Advertising: