is one of the most important things that you’ll do for your campaign. This is where you’ll be choosing the keywords that will trigger your ads to appear based on what the prospective buyer types in. Negative keywords are just as important, if not more, because you want to be sure that your ads are only being shown to people with some sort of intent for your offer so that you’re not bleeding your budget with wasted clicks.
When it comes to your market, you want to be sure that you are being as specific as possible. Although you can set a wide radius at first, you’ll want to really narrow it down with city campaigns to get your best results possible to be able to gain control over your campaign later.
Don’t be just another advertiser that is asleep at the wheel. The management of your ads is one of the most important steps ensure success. Once you start recognizing the patterns that your ads create, you’ll be able to look at certain aspects of the campaign that may be affecting your outcome. After you break down your campaigns by city and zip code, you’ll be able to control certain factors based on the location.
*Important factors to monitor for management: timing of the ads, device, bid rate, keyword by city, competitors, lead costs or even audiences. Controlling the message by zip code allows you to get personal and inject the name of the city or town right in the ad.
Another vital piece to the Machine Method would be your message. With this, you’ll want to be sure that you are speaking to the specific issue or pain that a prospect would most likely be searching. An unspecified ad will only bleed a budget. Within the ad, you’ll want to show what makes your company unique and be sure to include a phone number in the Google Call Extension. You’ll want to add value to this add by either offering a special rate or showing immediacy by saying something like “60 minute response time”. Speed and Value mean everything to an online shopper.
When we talk about Mechanics this time around, we are discussing the features that your Landing Page is going to need in order to be successful. The best landing pages will integrate all features from the Killer Ad Copy Formula. You want this landing page to be the most dependable salesperson.
Money is a crucial part of any campaign. When competing with others in the online auction for ad placement and clicks, you’ll want to make sure that your setting up a flexible budget. If most of your leads are coming in through mobile then you’ll want to spend more money on mobile than desktop. You should stay away from any automated budgeting that Google may try to set up and manually accelerate your budget yourself. The longer your running your ads, the less you’ll pay for the leads.