3 Types of Remarketing Campaigns You Should Be Running
Updated: April 4, 2018
Remarketing ads are a great way to supplement the other pieces of your digital marketing plan. With remarketing you can reconnect with visitors who have already visited your site. Perhaps a prospective customer clicked on your Ad Words ad, went through to your website, but didn’t take the conversion action you had hoped they would. Well what was once a wasted click has now been turned into opportunity with remarketing. Using your remarketing campaign, you can position your ads in front of a target audience of people who have already visited your site as they browse elsewhere around the internet. With these three different types of remarketing campaigns you can make sure you never lose another lead, keep your existing customers coming back for more, and grow your brand awareness.
Do you find that you’re spending tons of money on clicks but not seeing it reflected in your conversion rate? Then a remarketing campaign is exactly what you need. Most people on the web don’t convert on their first visit to a website. This means that they will go to a site, look around for a little and then navigate to other sites around the internet. If you are running a remarketing campaign then you can ensure your ads will follow them wherever they go and with a simple click it will take them right back to your site, ready to convert. By targeting customers who have previously visited your site it keeps you at the front of their minds and helps you convert on some of those leads who may have gotten away before you started remarketing.
2.Re-Enagage Previous Customers
You work hard building strong relationships with your customers; with remarketing you can let these relationships work for you. You can run a remarketing campaign that highlights a new special offer you may have, or a new membership level, the possibilities here are endless. The bottom line is that the people who already have interacted with your company know how you do business and they will most likely want to do business with you again so strike while the iron is hot! You can target a specific group of visitors to your site who have already converted and then position ads in front of them that talk about upgrades, new promotions, or whatever it is that you have in mind to elevate these customers into the next echelon of your existing customer base-the ones who really drive sales and are already loyal to your brand so you won’t need to worry about them taking business elsewhere.
3.Grow Brand Awareness
Perhaps someone was poking around the internet and found your site organically, they took a quick look and then kept on their travels across the web. Well with remarketing you can target these people as well in the hopes of cultivating future relationships and creating additional customers. Position an ad in front of these people that’s more informational- maybe a blog post or a fun fact. This will get them back to your website where they can learn more about what great business you do and become customers themselves. Remarketing across the Google Display network is a great way to grow your brand. When you advertise across this network you are promoting your company across 2 million sites. This means that when you target people who have already been to your site your ads will fellow them virtually everywhere else they go while they’re on the web. This kind of scope is an immensely powerful tool to grow your brand.
Remarketing is an amazing way to get the most out of your digital marketing efforts and help your website work better for you. Whenever someone goes to your website make sure that your brand, which you’ve built a good, strong reputation for, leaves a lasting impression and that customers that you’ve worked hard to bring to your site don’t end up taking their business elsewhere. Remarketing campaigns are a great tool that should a part of every company’s recipe for building their brand.