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MARKETING PLAN 105
RSLA
HOW TO LOCK IN RUNAWAY PROSPECTS  
WITH GOOGLE REMARKETING LISTS
Ever think about all the people that land on your website or landing page but don’t necessarily take action when it comes to inquiring for information or even purchasing something? Doesn’t it bother you that they’re just slipping through the cracks?
Google AdWords has actually come up with a clever tool that keeps these prospective buyers right at your fingertips - RLSA, 
also known as Remarketing Lists for Search Ads.

Find out how to lasso the one that got away today by watching AdMachine’s RSLA video.
Watch The Video Below and Learn
  •  How you can effectively tweak your advertising message for the second time viewers in a way that can hook them this time to the point of conversion. 
  • That RSLA is extremely beneficial and easy for your business. Google is creating the remarketing lists behind the scenes every time someone clicks on your ad.
  •  How this inexpensive tool, that already exists, allows you to get more personal with a viewer to have a second chance at obtaining their business. 
RSLA Recap
RLSA or Remarketing Lists for Search Ads is a tool that Google provides to help you tweak your ads in a way that speaks to people who have already clicked on it before and went to your Landing page but didn’t take action the first time around. When the clicks come in on your ad Google compiles a remarketing list.
You are then able to tweak the message of your ad to speak to the second time viewers as they’re circling back around through their search engine research. You can say things like “Welcome Back!” or “Hello again!” as a way to catch the viewer’s eye in a way that makes them feel as though our ad is more personable creating a subtle sense of trust.
RSLA is an inexpensive tool that allows you to get more personal in a second attempt to hook the prospective customer.