CUSTOM JAVASCRIPT / HTML
Get Your Cool Back Marketing Series
MARKETING PLAN 102
HOW TO CONVERT MORE LEADS 
WITH AN UNFORGETTABLE LANDING PAGE
Are prospective buyers finding your landing page but not taking the next step in the process? 
Your landing page should be your most valuable 24/7 sales consultant! Its primary responsibility is to take the clicks you pay for to the next step by converting them into an opportunity. If this isn’t happening for you now, you might be missing out on basic landing page improvements that will generate more leads. 

Tour the MachineSites landing page today and see how we have strategically integrated our ad copy formula into our completely customizable landing page layout to give you the best results possible.
 
Watch The Video Below and Learn
  •  Every visitor to your page is unique, so it’s going to take different assets on your site in order to make each prospect move forward. Some are visual; looking for graphics or videos. Some may even be interested in reading a little more details about the company. As you move below the fold, you’ll see that MachineSites landing page formula speaks to all different buying personas, allowing you to bring in all different types of consumers.
  • Not only are we able to display a local phone number within all of your Call to Action sections of the landing page, but we can even inject the name of the city that the user is searching from right into the text. This gives each viewer a sense of locality that generates trust and convenience
  •  The 100% customizable layout allows the structure of the panels to be completely interchangeable which enables you to highlight what is vitally important to you and add in your own special deals and offers where you see fit. 
 
The Unforgettable Landing Page Recap
The MachineSites Landing page strategically integrates all of the 10 must have factors when it comes to effective ad copy while still having the ability to be 100% customizable to your brand’s style and color pallet. Above the fold you’ll see everything your prospective customer will need in order to take the next steps in the process.
  •  Sense of Speed: “It’s Wednesday 11:40AM and we’re AVAILABLE NOW”
  •  Local Awareness: Local phone number in the top left also turns into call button when on a mobile device.
  •  Call to Action: BOOK YOUR SERVICE TODAY will prompt your lead capture forms that MachineConnect forwards on to your organization.
  •  The Offer: Get Your Cool Back floating description box
  •  Creating Trust: Over 1500 Google Reviews located in the top corner and a floating trust bar with certified icons.

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Every visitor to your landing page is unique. The traits and information that each person is looking for in order to get them to move forward in the process is different. Some are visual; looking for graphics or videos. Some may even be interested in reading a little more details about the company. As you move below the fold, you’ll see that MachineSites landing page formula speaks to all different buying personas.
  •  Trust: Triple Trust descriptions → descriptive reasons for the reader to trust you
  •  About the Company: Gives each persona what they’re looking for: detailed text, company videos, and photos.
  •  Review Section: MachineSites has the ability to pull in your best reviews from your favorite review sites and gives prospects third party affirmation.
  •  Main Content: This section contains all the company has to offer. It simply displays what you do and what the consumer can expect from you.
  •  Main Contact Form Vehicle: This panel allows consumers to connect with you right away. They submit their information and the MachineConnect Technology will call your organization right away, your CSR will be allowed to instantly connect or hear the details of the lead.
  •  Opportunity to add in coupons: Another way to promote your value
  •  Footer: This will include any information that your prospective consumer may need about basic company information at a quick glance.

Don’t forget, Lead Generation Nation members, to download the Sales Letter for even more helpful tips on 
AdMachine’s bulletproof ad copy formula!