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Marketing Minute - Using Micro-Moments To Connect With Homeowners

Quick question: where is your cell phone right at this second? Think about it. I’d be willing to bet that the answer is in your pocket, on your desk, in a bag by your feet, or you are reading this article on your smartphone. For better or for worse, mobile devices have changed the way

Understanding RLSA And How To Make It Work For Your Business

When you start your journey through the world of pay-per-click, you’ll hear a lot about remarketing. That’s because it is one of the most important things you can do for your long-term advertising success. It’s a fact that 96% of visitors to your website will leave without converting. On top of that, 49% of people

Hit The Bullseye – Target Your Search Ads To Reach Hot Leads

Writing compelling ad copy, crafting informative and appealing landing pages, and make it easy to contact your business is all important in online advertising. None of this matters, however, if your ads are not reaching the right people, at the right time, and in the right location. That is why learning how to target search

Bring Back Lost Leads With Retargeting

We’ve all been in this position – your website is getting a ton of traffic, but you aren’t hearing the phone ring. “Why are these clicks not turning to conversions,” you might wonder. You start feeling worried that there is something with your ad, or your landing page. Before you tear apart your ad copy

Need-To-Know Online Advertising Tips For Home Service Providers

AdMachines is proud to be a Google Premier Partner, a distinction given to the top 3% of AdWords providers in terms of client success and retention. This partnership with Google lets us get the latest news and online advertising tips from the people behind the world’s most used search engine. Last month, we teamed up with

5 AdWords Updates For Home Service Providers From Google Marketing Next

Google Has Unleashed It’s Latest Updates At Google Marketing Next 2017 Google consistently works to make online advertising better and fit evolving consumer behaviors. Every year, Google unveils its latest innovations at Google Marketing Next. It’s a gathering of the top minds and voices behind advertising technology who are anxiously awaiting to hear how new

Advertise On Goolge Maps

How-To Advertise Your Local Business on Google Maps If you are a local business, you’ll now be able to advertise on Google maps. Google’s keeping up with the times and is again shaking up local search advertising by giving you the option to now run ads right in Google maps.  In the next few months

Furnace Replacement Marketing Tips

When you know how to use pay-per-click and position it in the right way, you’ll find that you can actually generate leads through a finance offer—and I’m going to show you how. The goal of this campaign is to deliver extreme perceived value in your local market. If there’s an absence of value in your

National Small Business Week

It is the first week of May and you know what that means. It is the start of National Small Business Week! Every year since 1969 the U.S. has recognized the contributions of America’s small business owners and entrepreneurs and the impact they have on our communities. More than 50% of Americans either own or

Learn From ESPN's Layoffs

The sports news world was rocked on Wednesday when ESPN laid off 100 staffers, many of whom were on-air personalities. This is not ESPN’s first major layoff, but it is their most visible with prominent reporters like Ed Werder, Trent Dilfer, and Jayson Stark among the long list of employees let go by the “Wordwide