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3 AdWords Tips To Celebrate National Small Business Week

May 1, 2017  |  admin  |  Google AdWords, Home Service Tips

It is the first week of May and you know what that means.

It is the start of National Small Business Week!

Every year since 1969 the U.S. has recognized the contributions of America’s small business owners and entrepreneurs and the impact they have on our communities. More than 50% of Americans either own or work for a small business. They are also huge for jobs creation, creating two out of three new jobs in the country each year.

At AdMachines, understand how incredible important small businesses are and work every day to help them generate high quality leads. To celebrate National Small business week, here are 3 tips you can take to grow your small business with Google AdWords.

  1. Promote Credibility with Reviews and Testimonials

One of your best marketing tools are happy, former customers. When creating your ad and your landing page you can incorporate your stellar on Yelp or on Google my Business to tell potential clients that they will be happy with your service.

You can show off great reviews a few different ways using Adwords.

  • Write in your description that you have excellent reviews. This ensures this will pop up when your ad is shown.descriptino
  • Use local search ads to show Google reviews right in the ad in the map pack. You do need to have your Google My Business account synced with your AdWords account to do this.local search ads
  • Include any reviews or testimonials on your landing page.
    yelp reviews

 

  1. Utilize Mobile Call-Only Ads

Unlike the latest fad diet, call-only ads lead to instant gratification. Clicks on these ads mean immediate calls since they are designed to encourage people to call.

In addition to its look, call-only ads differ from text ads in how they function. They do not send users to a landing page, which could be beneficial if you are looking to get fast results. They also allow you to focus your efforts solely on mobile. If you are a business who thrives on demand opportunities and know your best customers come from mobile, call-only ads allow you to invest where you get the best ROI.

  1. Think Like A Customer With Your Ad Copy

Your ad should answer the question – “what’s in it for me?”  When you can clearly communicate, the tangible benefits supporting your direct offer you’ll not only start to see improved performance and a better lead generation result, you’ll start to see an overall improvement in the quality of your prospect who actually clicks on your ad.

We here at AdMachines love working with our small business clients to help them get the results they are looking for. To learn more about how AdMachines can help your business schedule a demo today!

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